Ulta's Early Black Friday 2025: Beauty Steals Too Good to Miss

Ulta Beauty just made holiday shopping a lot more exciting. The Early Black Friday Sale is in full swing, offering up to 40 percent off hundreds of bestsellers across skincare, makeup, hair, and fragrance. Running October 26 through November 22, the event refreshes weekly with new drops—so if you’ve been eyeing that viral serum or salon-level dryer, now’s the perfect time to snag it before it’s gone.

When to Shop What

November 2 – November 8 (Happening Now)
• 40 percent off Morphe brushes and select nail must-haves
• Prestige minis for $10—perfect for gifting or travel
• Up to 40 percent off skincare and haircare staples

November 9 – November 15 (Next Week)
• 40 percent off featured hair and makeup lines
• 30 percent off fragrances ready to become your signature scent
• Eye treatments from $25 plus markdowns on Mario Badescu favorites

November 16 – November 22 (Final Week)
• 30 percent off pro hair tools and body mists
• 40 percent off suncare and holiday makeup
• Up to 50 percent off salon-level brands like Drybar and Ghd

Our Top Editor's Picks

We scrolled, tested, and double-tapped our way through the sale. These are the That Muuze-approved must-haves you’ll thank yourself for snagging early.

High Potency Hyaluronic Intensive Hydrating Serum

$81 reg $135

Take The Day Off Makeup Remover For Lids, Lashes & Lips

$10 reg $15

LOLAVIE Peptide Plumping Volume Spray

$21 reg $30

Salicylic Acid Acne Healing Dots Puches

$13.30 reg $19

Hydrating & Heat Protectant Healing Hair Oil

$32.20 reg $46

Morphe X Ariel Signature Look 12 Piece-Face & Eye Blush Set

$58.80 reg $98

Infinite Shine Long-Wear Nail Polish, Reds/Oranges/Yellows

$10.14 reg $14.49

Ultra Cure 30 Second LED Gel Curing Light

$59.99 reg $99.99

Advanced Night Repair Multi-Recovery Complex Serum

$10 reg $20

PRIME TIME Original Blurring Foundation Primer

$10 reg $20

M·A·Cximal Sleek Satin Lipstick Mini

$10 reg $16

In Extreme Dimension 3D Volumizing Black Lash Mascara

$10 reg $15

What's Next?

The retailer will continue rolling out new categories and limited-time markdowns through November 22, so if something you’ve been eyeing isn’t discounted yet, keep an eye on Ulta’s sale calendar—there’s more on the way.

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